Senior Manager of Customer Acquisition and Marketing

RBmedia is a global leader in spoken audio content and software media platforms that reach millions of consumers through mobile devices, Amazon Alexa, Google Home, Audible, Spotify, etc.

We have over 60k titles and, in the last year alone, our new content rocked representing 65 New York Times Bestsellers, 3 Pulitzer Prizes and an Academy Award. We are owned by one of the largest private equity firms in the world and operate at the intersection of Hollywood and tech – owning the audio rights for hot streaming series like Outlander, Bridgerton and others.  

We are looking for an exceptionally strong senior-level manager of customer acquisition and marketing who wants to drive a key product line that enables creators to produce spoken audio content and distribute/monetize it globally. This is your opportunity to build a direct-to consumer online offering from the ground floor to satisfy a booming market. The crux of this role is to acquire new customers and maximize their lifetime value.

Position Overview

We are looking for a Senior Manager to lead Customer Acquisition and Marketing for the Author’s Republic product line. Since it is essentially a consumer-focused product line, this role is both the key driver of marketing and sales. The role reports directly to RBmedia’s Chief Product & Marketing Officer. 

Responsibilities

  • Customer Acquisition & Digital Marketing Management – Manage campaigns across a variety of digital acquisition sources to maximize customer acquisition while optimizing the cost to acquire new users.  Digital marketing sources might include Google Adwords, affiliate networks, Facebook, LinkedIn, email, banner advertising, etc.  Oversee a digital customer acquisition outsourcer to assist in optimizing customer acquisition campaigns.
  • Customer LTV Maximization – Maximize the conversion of customers through the funnel and employ a variety of approaches to maximize the life time value (LTV) they generate.
  • Marketing Automation, Email Marketing & CRM Management –  Successfully design, deploy, maintain and optimize customer journey and intelligent drip/nurture email campaigns using software such as Salesforce Marketing Cloud.  Ensure customer data is tracked and leveraged within the Author’s Republic CRM system to maximize customer acquisition and life time value.  This is a small team so you will need to roll up your sleeves and help implement campaigns in these systems.
  • Website Strategy & Enhancement – Analyze and optimize website content, SEO, conversion funnels, and user experiences. Make data-driven recommendations to maximize customer acquisition, LTV, etc.
  • Analysis & Reporting – Monitor and evaluate the performance of ongoing campaigns against customer acquisition, LTV and other key metrics.   Provide robust reporting on campaign performance with analysis and recommendations for performance improvements. Promptly initiate tweaks and changes to programs, as needed using a data-driven decision making approach.
  • Product Input – Provide input to the Author’s Republic Product/Development team regarding product changes needed to maximize customer acquisition, LTV, etc.
  • Team & Budget Management – Oversee the work of one direct report initially as well as the efforts of a digital customer acquisition outsourcer. Manage campaign schedules, budgets, and vendor(s).
  • Marketing Operations  – Manage the operations associated with executing marketing programs, including author list management, marketing databases, automation platform solutions, and performance tracking and reporting. Optimize the process and pipeline for creation, and execution of marketing campaigns and assets. Facilitate scalability, predictability, and efficiency of marketing operations. 

Ideal Qualifications

  • A minimum of 3-5+ years of experience in digital marketing, customer acquisition and LTV optimization
  • Experience with direct-to-consumer digital user acquisition highly desirable but experience with high volume, cost effective and scalable digital B2B customer acquisition acceptable
  • Demonstrable experience managing digital marketing, social media, email marketing; knowledge of SEM, digital display advertising campaigns, and other digital customer acquisition approaches.
  • Digital media/publishing industry experience is a huge plus
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Familiarity with (or ability to quickly come up to speed on) marketing technologies, including Salesforce Marketing Cloud, Mailchimp, Google Analytics, Google Adwords, etc. 
  • Ability to quickly gather and analyze data to make data-driven decisions; strong Excel experience is a plus
  • Excellent presentation/communication, project management, analytical and organizational skills are critical
  • Bachelor’s degree – MBA a plus

Compensation & Location

The compensation for this role is very competitive, including base and bonus. This role is based in the Washington, DC area, and has a flexible hybrid working model.  

Apply

To apply, send your cover letter and resume to: info@rbmediaglobal.com